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Pedro Marques

Santa Claus must have an analytics team!

Last week my son asked me if Santa Claus was getting him a gift, I told him what parents usually say: - Well, first Santa will have to check if you have been a good boy and let's see what he finds out. - How is he going to know how every children behaved? - He must...

The dark side of Analytics

Analytics are great! Analytics increase organizations profit and enhance our daily life. They help us make better choices, save us time, care about our health and delight us with fantastic discoveries. They are really fun and sexy! But there's also a dark side for...

Tibco Spotfire: Training Analytics with footbal data

Has the reduction of clubs in Portuguese league improved competitiveness? At Polarising we challenge people to get to know Tibco Spotfire using available data online and answer their own questions. This way it’s possible to have hands-on experience with the technology...